Category: Franchising News

Top Pet Franchise Scores High in Franchise Owner Satisfaction in Franchise Business Review

Here at Pet Supplies Plus, the happiness of our Franchise Owners is a top priority and a key part of our continued success in this $75 billion pet franchise industry. We are thrilled to share the results of the Franchise Business Review survey, which was completed by 69% of our Franchise Owners. The survey measures many aspects of our business, including categories like training and support, leadership, franchise owner community and financial opportunity.

Our Franchise Owners rated these areas the highest:

  • 87% enjoy the organization
  • 87% enjoy the pet business
  • 85% would recommend us
  • 84.3% are active participants in our franchise
  • 84.2% respect our franchise

Even better, we scored impressive year-over-year record numbers in the survey. If a category grows over 5 points from 2019, it is referred to as exceptional growth. We are so proud to share that our overall satisfaction ranking jumped from 67.5% in 2019 to 74.1% in 2020! This deserves a huge thank you to our Franchise Owners – our tails are wagging with pride.

Big dog numbers from a big 2020.

Despite the uncertainty in the world, one thing is for sure: people are crazy about their pets and our sales prove it. With our unprecedented growth and significant profit potential, it’s no wonder our Franchise Owners are experiencing our best year yet — and we’re just getting started.

Omni-channel shopping gives pet lovers choices.

Even with the challenges of COVID-19, Franchise Owners are enjoying their jobs and neighbors are able to buy the food and supplies for the pets they love in ways that are the most convenient and safe for them.

Now’s the time to hop on board with us.

Take the first step and fill out the form below. One of our Franchise Development Directors will be in touch.

It Ain’t Nothing But a “Bark” Thang

Finding a business is akin to a PT job. But what if you could find one that meets many of the criteria that are at the top of people’s lists of desired attributes in a business? In addition, it is within an industry that is not only exploding but is beloved by millions? 


Let’s begin with why most people want a business:

  • Independence / Work for themselves
  • More control over their lives
  • Build an asset

Hands down the #1 reason clients tell me they want to own a business is b/c they want to work for themselves! 
What is the fastest growing segment in franchising? Pets!

Why do people want pets:

  • Humans need for love & friendship
  • Keep them active
  • They make good friends

According to the 2019-2020 APPA National Pet Owners Survey, 67% of U.S. households own a pet, which equates to 84.9 millions homes. In 1988, the first year the survey was conducted, 56% of U.S. households owned a pet.” – American Pet Products Association

Pair these two and you have the perfect set of reasons people want to own a pet focused business. But which one?

There are many franchises popping up to fit the need of this exploding industry – but which brand has tested the long road of ups & downs to now be granted an esteemed marketing phrase – National Brand Recognition: Pet Supplies Plus

With over 500 locations and franchising since 1990 (that is 30 years to those of who still think of 1990 as ‘yesterday’). This well established brand has proven itself time and time again. Semi-Absentee Business; Strong concept with year over year growth; Strong numbers – as the avg unit volume is 7 figures; Strong franchise validation – and how franchisees are showing this validation is by buying up more locations. These attributes are why Pet Supplies Plus is the fastest growing franchise in the pet industry for a few years running.

Because of their successful approach to the business and the knowledge of the industry, Pet Supplies Plus has a few awards under their belt. In 2019 Entrepreneur Magazine awarded them within multiple rankings on their prestigious, 40th Annual Franchise 500® list! This included No. 1 in the pet-store category for the fifth consecutive year and No. 46 overall among all franchise concepts. Very impressive.

Pet Supplies Plus is also an essential industry. They have supplied customers with online ordering & contactless pick up or delivery so that the furry and non-furry family members can be taken care of during this time. Not only do they have pet food and supplies but they offer dog grooming and self-serve dog wash. Multiple revenue streams are important factors on the list of business attributes that have higher success rates.

We love our pets! “American’s will spend $75B on their pets this year.” – Fortune

Pet owners want convenience in a friendly and knowledgeable environment and Pet Supplies Plus has this community aspect built in. Pet Supplies Plus sits in the ‘sweet spot’ where the product selection of big box stores, the savings of grocery stores and the knowledge and neighborhood feel of Independent pet stores converge.  

What are some of the other desirable features:

Scalability – this business can be easily replicated as there are not many moving parts.

Full In-House Support from real estate and marketing to training and inventory – corporate is known for the detailed, hands-on approach to making sure that franchisees are fully welcomed into the family of ownership with a comprehensive approach to all the needs of a new to a seasoned franchisee.

Low Employees & Simple Training – owning a unit does not take many employees, about 4-5 per unit. In addition, owners are not relying on high level training or certifications for the positions. They are easily teachable positions. This lends to less employee complications & hassles.

Rewarding fun and friendly lifestyle business – the employees like to work here, the customers like to come in as it becomes like family and the owners feel rewarded by owning something they enjoy, and helping the community at the same time. As a semi-absentee business owner Pet Supplies Plus provides a well balanced diet of work & play.

Next time you see someone and their pet, think about how much they’re loved and what owners will do for their happiness – the pets and their own!

Article originally published by Franchise Journal. Full article here.

What hot pet industry opportunity did we spot at Global Pet Expo 2020?

Our tails are still wagging with excitement after attending the Global Pet Expo in Florida, presented by the American Pet Products Association and Pet Industry Distributors Association. This dynamic expo featured a show floor spanning over 354,000 net square feet of exhibit space with the hottest, most innovative pet products on the market today. It was truly amazing.

This premier event is only open to independent retailers, distributors, mass-market buyers and other qualified professionals. Knowing that ahead of time, we spotted an opportunity to share our passion for helping independent pet store owners, without losing their local appeal through a partnership with Pet Supplies Plus.

We lunched, learned and connected.

To get the conversation started, we hosted a lunch n’ learn. The topic was our Independent Pet Conversion Program that we developed to partner with independent pet store owners. “We met several terrific independent pet store owners from all over the country who quickly recognized the value in partnering with the nation’s largest network of independently owned and operated pet stores,” says Vice President of Stores, Nick Russo.

As the largest chain of independent pet store owners and operators in the country, our program gives independent pet store owners the opportunity to offer more products, greater variety and better prices to reward existing customers and attract new ones. Plus, they get the buying power of almost 500 stores, as well as best-in-class marketing, merchandising and tech support to keep their stores running strong.

“We know that competition with local independent pet stores makes it tough to move into just any town in the U.S.,” says Russo. “We’d rather create a win-win where the strong relationships in the community stay intact and we give them the full backing of our billion-dollar brand.”

That’s the beauty of franchising with us. Yes, we are the nation’s top pet store franchise, but we stay true to helping each Franchise Owner be an even bigger part of their local neighborhood and a big part of our pet-loving family. Want to learn more about our Independent Pet Conversion Program? Visit our program landing page here.

First-Ever Pet Supplies Plus Virtual Meet The Team Day a Success

There’s no challenge we can’t overcome here at Pet Supplies Plus. We weren’t about to let the COVID-19 pandemic put a damper on our Meet The Team Day, which is where Franchise Owner candidates visit our Corporate Office in Michigan to tour a local store with CEO Chris Rowland and meet the Corporate team. So, we went virtual and the response was phenomenal.

“It was the one of the best virtual conferences I’ve even been a part of,” said one of our Franchise Brokers. And the best part was that it resulted in two new Franchise Owner groups signing franchise agreements.  

We’re excited to welcome Jonathan, our first candidate to sign for a store in the Conroe, Texas area. He’s a veteran services executive in the technology industry with over 20 years of professional experience and ready to use his skills as a leading pet store franchise owner.

“The content was digestible, and it was supported with the right visuals and details. They got it right,” said Jonathan. “I had no doubt at the end that I was going to proceed.”

We’re also happy to welcome Janet and Michael, who signed franchise agreements to bring our pet store franchise to Northeast Illinois. Janet’s a passionate preservationist with over 25 years in research and development as a biochemical scientist, wellness expert, CEO, entrepreneur, inventor and speaker. Michael is just as interesting. He’s a native of Wales and was trained at the United Bristol Hospitals and United Sheffield Hospitals in neurology. He emigrated in 1970 to take up a research fellowship where he studied mechanisms of strokes and migraines. In 1981, he pioneered the use of the MRI.

“It was so engaging. They had an answer for every question we asked,” said Janet. “The process was so well thought out, and they survived the test of time—we made the right choice,” added Michael. As a recession-resilient franchise, pet lovers of all backgrounds see how Pet Supplies Plus adapts and thrives in any market as a team. We can’t wait to help Jonathan, Janet and Michael transform their careers and communities with our top pet franchise.

Adversity brings teams closer together

Nobody can predict the ultimate impact COVID-19 will have economically and emotionally. But Forbesexplains that, “Behavioral scientists have proven that the more arduous your collective journey, the stronger your team’s cohesion.”

Forbes goes on to say how economic downturns offer businesses certain advantages. “It may sound counter intuitive but the greater constraint investors place on their financial resources during economic downturn, the better their chance of success. If they can weather the downturn, they’ll be well positioned to reap the rewards of the next economic expansion.”

Our Pet Supplies Plus Franchise Owners and employees are family to us. We’re here to overcome any challenge together. Now’s the time to join us, and we’d love to have you join our pack of nearly 500 stores across the country.

Learn how you can attend our next virtual MTTD. Fill out the form below to get the ball rolling.


How does a recession-resilient franchise hit top dog sales?

Times are uncertain out there, but here at Pet Supplies Plus, one thing always remains stable — our passion for people, pets and performance continues to rise above the pack. Every day, our Franchise Owners and employees are working extra hard to make a difference for our neighbors during the COVID-19 pandemic.

CEO Chris Rowland says it best. “You’re doing an amazing job. In a very short period of time, the stores have embraced our service, and neighbors are loving the convenience of it. The execution has been phenomenal,” says Rowland.

Watch his video here to see one of his latest addresses to our incredible pack of Pet Supplies Plus Franchise Owners and staff members.

Pets are huge and so are our numbers

Our stores offer omni-channel shopping options so pet owners can purchase everything they need to keep their pets happy and healthy. From in-store shopping while observing social distancing (or about the length of two Labradors) and online ordering to using free same/next-day delivery and curbside pickup, we make it easy for customers to shop the way they want. It’s no surprise that our Franchise Owners are busy reaping the rewards of the $75B pet industry.*

Over the last couple of months, the response from neighbors to our omni-channel shopping options have been incredible – and it shows in our numbers:

  • Online ordering has rapidly increased since January 2020. We’ve grown 2,275% in online sales from January to April 2020.
  • Online order size is up. We’ve seen a 7% increase in delivery basket size and a 9% increase in curbside pickup basket size.
  • Curbside pickup is on the rise. Overall, this service has increased by 151%.

These spectacular numbers are a tribute to our best-in-show service and support in everything we do. The combination of our booming demand and omni-channel shopping options make us uniquely poised to keep leading the pack, no matter what’s going on in the market.

If you’re looking to unleash your inner entrepreneur and be part of an essential community of pet lovers, now’s the time to join us.

Do you want to learn more about our recession-resilient franchise? Fill out the form below, and one of our franchise development directors will be in touch.


Independent Pet Store Converts to Pet Supplies Plus

Franchise owners stand in front of kibble in store

As a project manager for a technology company, Bill Hannon was working 50+ hours a week, losing precious time with his wife, Sharon, and their young daughter. So when the owners of a local pet store asked them if they were interested in purchasing the business, they saw a perfect opportunity to take control of their lives and spend more time as a family.  

After a year, the Hannons strategically relocated the business to a more lucrative location in Pen Argyl, PA, doubling store revenues and running the store successfully for 9 more years. Then, in December of 2017, the Hannons received an intriguing letter, triggering them to make what would turn out to be the best decision yet for their thriving independent business – converting it to a Pet Supplies Plus store franchise.

In the first four months after transitioning to the well-known national franchise brand, the Hannons reaped the benefits of their new status as franchisees, seeing their store sales rise by 23 percent and their transactions increase 25 percent over the previous year.

A Life-Changing Letter

With an instinct for making sound business decisions, the Hannons were initially interested when they received a letter from Pet Supplies Plus CEO Chris Rowland encouraging them to consider converting their independent store to a Pet Supplies Plus franchise. The letter outlined how they would maintain their independence as business owners, but with the support of an established brand and a home office with accessible resources.

 Curious, the ambitious couple attended a “Meet the Team Day” at the Pet Supplies Plus headquarters in Livonia, Michigan. After meeting the senior management team and feeling their passion for the brand and the franchise opportunity, the Hannons felt confident converting to a Pet Supplies Plus franchise.

“While my wife and I were doing fine running the store on our own, we recognized an opportunity to do even better with the backing of a national franchisor,” Hannon said. “For example, as an independent, we didn’t have the purchasing power to be able to offer basic products like kitty litter, much less premium products to our customers at competitive prices.”

Seamless Conversion Process

During the conversion process, the Hannons didn’t lose a dime or close their doors once. In fact, the corporate team at Pet Supplies Plus’ “Pet Central” worked night shifts with Bill to strategically redo the store’s layout, handle merchandising, execute pricing, label shelves and more. Among the many benefits of being a franchisee, Hannon highlighted the following: 

  • Vast product, competitive pricing and advertising and marketing support, which brings repeat customers (otherwise known as ‘neighbors’).
  • Longtime customers of their independent shop are now buying more products at their Pet Supplies Plus due to larger offerings at affordable prices.

“Now we can pay attention to educating pet parents about better nutrition for their pets, rather than stressing about inventory and pricing,” Hannon concluded.

“Now we can pay attention to educating pet parents about better nutrition for their pets, rather than stressing about inventory and pricing,” Hannon concluded.

To learn more about how the Hannon’s conversion process and the benefits of turning an independent pet store into a Pet Supplies Plus, get in touch with Pet Supplies Plus franchising.