Category: Brand News

Pet Supplies Plus Connects Locally

The PSP mascott is interacting with kids in a classroom

Pet Supplies Plus franchisees often start as loyal customers. If you ask Curtis and Renee Otjen who turned them on to the pet retail franchise, they’ll tell you it was their dogs, Jaz, Bailey and Huck. When the family moved from Detroit to Elizabethtown, Kentucky, they couldn’t find a pet store that welcomed their dogs. “There wasn’t anywhere like Pet Supplies Plus for us to shop with our dogs,” Curtis said. “We figured the only way to get what we wanted was to open one ourselves.” Not only did the Otjens find a perfect fit for their pets, they created a welcoming space for all the neighbors and pets in their community.

Fundraising for Forever Homes

Pet Supplies Plus franchisees are more than store owners – they’re part of the community. Community involvement increases brand loyalty and provides an opportunity to give back—and it can affect overall sales. Each franchisee chooses a unique way to give back. The Otjens chose to get involved with local animal shelters. Since launching their franchise in 2015, the couple has partnered with a handful of rescue shelters. They particularly enjoy hosting adoption events and fundraisers “We have a lot more traffic than the county shelter. We use our platform for good, and we’ve sponsored their annual fundraising event for the past two years,” Curtis said. Through the adoption unit in the store, they helped place more than 192 cats in forever homes. The high volume of shoppers helps increase awareness and facilitates more adoptions. Additionally, the Otjen’s donate often to nearby shelters – nearly 200 pounds of food per week. Giving back to shelters is one of the most rewarding parts of business ownership, they said.

Community Outreach Fosters Brand Loyalty

Pet lovers consider many factors when they choose where to shop, one being charity work. If a store actively gives back, it shows a commitment to the community and builds customer loyalty. Neighbors that adopt animals at in-store events are likely to return to that store for supplies and advice. Building those relationships results in more regular visits and sales.

Mentoring Tomorrow’s Pet Lovers

The Otjens are always looking for new ways to connect with their community. Many of their employees are young, and the Otjens enjoy mentoring first-time job holders. “It’s like another way to give back. Teach them about the job, a love for animals and customer service. We love seeing our employees learn and grow,” Curtis said. To learn more about franchising with Pet Supplies Plus, get in touch with us here.

How Pet Supplies Plus Fosters Community Loyalty

Several people are gathered around a PSP checkout lane with lots of balloons

Pet Supplies Plus doesn’t have customers; pet parents who visit our stores are our neighbors. And Addy Shattuck is no stranger to her neighbors.

Addy – one of the first Pet Supplies Plus franchisees – owns three locations in Michigan. Her involvement with the local community builds brand loyalty and long-term patronage with her neighbors, a key foundation to a successful franchise.

Forever Homes

Addy’s in-store adoption events benefit the community on many levels.  They not only connect Addy with new pet parents but also help animals in need—so much so that cat adoption centers are now a permanent part of her store.

Eight thousand friendly felines found forever homes through her efforts over the last 27 years.  Addy herself adopted seven of those cats – bringing her pet household count to eight cats and one dog.

“A lot of the time, I get the cats from the county shelter. They get overrun there, and the animals are sometimes at risk for euthanizing. So, I’m happy to help out,” Addy said.

These local events positively impact the bottom line as well.  New pet parents who adopt through Pet Supplies Plus return for future purchases and advice, fostering new and meaningful relationships for years to come.

Neighbors Make It All Possible

Addy’s event schedule grew from just a few community events to a full line up of holiday events, block parties, customer appreciation days and educational workshops. 

These events often feature in-store deals, giveaways and fun events for pets and their families.  Veterinarian led educational events are hugely successful and cover topics such as obesity, recognizing pets’ pain and dental health.  Addy pays forward the positive outcomes of these event by requesting local shelter donations be given in lieu of admission charges.

These events are some of the most important things owners can do, according to Addy.

“Maybe your neighbors won’t notice if you don’t have events, but they will definitely notice if you do,” she said. “You have to give back. The whole reason I’m here is because of my neighbors, so I love being able to interact with them.”

Community-Focused Franchise

Pet Supplies Plus’ community-focused franchise model makes it easy for franchisees to engage with their neighbors in meaningful ways.  Even though Addy’s district managers at each location oversee the day-to-day operations, she finds herself in her stores all the time.

“I work about seven days a week. I don’t have to, but I go because I love to,” she said. “I get to see neighbors I’ve known for years. I know their names and their pets’ names, even though those have changed over the years.”

Addy’s passion for interacting with neighbors drives her success in the community.  If you want to have a meaningful impact on your local community as a Pet Supplies Plus franchise owner, get in touch with us here.