Pet Supplies Plus and Wag N’ Wash announced expanded local-first initiatives focused on pet adoption, fundraising, and community engagement across the United States. The brands also set a new goal of 30,000 pet adoptions in 2026, building on measurable impact achieved in prior years.
LIVONIA, Mich., March 30, 2026—Pet Supplies Plus and Wag N’ Wash are deepening their long-standing commitment to pets and the communities they serve through expanded adoption, fundraising and local engagement initiatives designed to create measurable impact across the U.S. These efforts reflect the brands’ belief that making a strong, lasting impact begins at the local level.
At the heart of this commitment is the brands’ ongoing pet adoption initiative, which partners with thousands of local animal rescue organizations nationwide to help pets find loving homes.
Pet Adoption Impact and 2026 Goals
Pet adoption remains a central focus of both brands’ community strategy. Recent performance and targets include:
- 28,546 pet adoptions completed in 2025
- Exceeded initial goal of 20,000 adoptions
- 30,000 adoptions targeted for 2026
“Being local isn’t just about where our stores are – it’s how we show up for pets, pet parents, and communities,” said Chris Rowland, CEO of Pet Supplies Plus and Wag N’ Wash. “From helping shelter pets find homes to supporting the organizations doing the work on the ground every day, our mission is rooted in making a difference where it matters most.”
How Does Pet Supplies Plus Support Animal Welfare Organizations?
In addition to in-store adoption events, the brands continue to support animal welfare organizations through customer-driven fundraising initiatives. During the 2025 holiday season, a portion of proceeds from select holiday plush toy sales benefited leading national animal welfare organization Best Friends Animal Society, resulting in a total donation of $26,207. The initiative enabled shoppers to directly contribute to the organization’s goal of saving the lives of dogs and cats in shelters and making the country no-kill.
Pet Supplies Plus’ corporate office is also launching a new local initiative in its home market of Detroit, MI. To kick off the program, the company is partnering with Canine Companions Rescue Center, sponsoring two rescue dogs as they search for their forever homes. The dogs will spend a day at “Pet Central,” the company’s headquarters, before visiting a local store to receive toys, treats and personal attention from team members. The program emphasizes the role of the people behind the brand and their personal investment in supporting pets beyond the store level.
Offering neighbors everything they need to care for their beloved pets continues to be a top priority for Pet Supplies Plus. This commitment has not gone unnoticed as Pet Supplies Plus recently ranked on Forbes 2026 Best Customer Service List, leading the category of pet retail.
About Pet Supplies Plus
Your neighborhood Pet Supplies Plus has everything you need for your furry, scaly and feathery friends. Its shelves are stocked with pet essentials, including a wide selection of over 11,000 products from 400 brands. Easily find all their favorites at prices you love, whether you shop in store or online using free curbside pickup, same-day delivery or Autoship. To help keep your pets happy and healthy, pet prescriptions can be filled online and delivered directly to your door. As the nation’s largest pet retail franchise with over 725 locations and counting, Pet Supplies Plus makes shopping local simple. For more information visit www.petsuppliesplus.com.
Frequently Asked Questions (FAQs)
Q: How does Pet Supplies Plus support local shelters? Pet Supplies Plus partners with thousands of local rescue organizations, hosts in-store adoption events, and runs fundraising campaigns tied to product sales.
Q: Why is local engagement important to Pet Supplies Plus? The brand’s model focuses on neighborhood-based stores and community relationships, positioning local impact as a core part of business operations.
Q: Do I need previous pet industry or franchising experience to become a Pet Supplies Plus Franchise Owner? No. Pet Supplies Plus provides the systems, training, and support needed to get started and operate the business. What matters most is a strong commitment to customer service, community engagement, and the ability to lead and grow a team.
