Pet Supplies Plus is continuing to evolve its neighborhood pet retail and service model with mobile app technology. With Pet Supplies Plus launching its first-ever mobile app in December 2025, followed by Wag N’ Wash in June 2026, the brands are strengthening how local stores stay connected to pet parents before, during, and after each visit.
Mobile App Innovation Meets Omnichannel Pet Retail
Pet retail no longer fits one shopping pattern. Pet parents may browse in-store, place a mobile order, book a service, redeem rewards, or manage recurring purchases depending on what is most convenient at the moment.
That makes digital convenience an important part of franchise growth. The Pet Supplies Plus mobile app gives neighbors a faster, easier way to shop, schedule grooming appointments, and access rewards from their mobile device.
Key features include:
- Biometric Login: Simplifies the login process, eliminating the need to remember passwords.
- User-Friendly Interface: Offers a more streamlined experience compared to using a mobile browser.
- Push Notifications: Provides real-time updates on order statuses and other important information.
- Rewards Access: Allows neighbors to convert their rewards points into coupons in real-time for quick access at the register.
“We wanted to give our neighbors an even more convenient way to shop Pet Supplies Plus right at their fingertips,” said Chris Rowland, CEO of Pet Supplies Plus and Wag N’ Wash. “The app mirrors the full capabilities of our website in a more user-friendly format, giving neighbors more time to enjoy what matters most: their pets.”
Extending Digital Convenience Into Pet Services
The new Wag N’ Wash mobile app brings the same innovation into a service-driven model. This is especially relevant in today’s pet industry, as the American Pet Products Association reports that “other services” was the fastest-growing major pet spending category in 2025.
By giving pet parents a single mobile platform to manage their everyday pet care, the app creates an ongoing touchpoint that can turn a first-time grooming appointment into a standing relationship.
Key features include:
- Easy Booking: Schedule grooming appointments directly from a mobile device in just a few taps.
- Rewards Access: View and redeem loyalty rewards in real time for in-store or online purchases.
- Biometric Login: Secure, seamless access allows users to login without needing to remember passwords.
- Push Notifications: Get real-time updates on appointments, promotions, and important account activity.
- Order & Service History: Quickly reorder favorites and review past purchases and services.
- Neighborhood Connection: Stay informed on local store updates, events, and community happenings.
“We know most of our customers interact with Wag N’ Wash through their mobile devices, so we wanted to create a more seamless way for them to engage with everything we offer,” said Rowland.
What App-Based Innovation Can Support at the Store Level
The launch of both mobile apps reflects a broader franchise development advantage: continued investment in systems that support customer engagement and local execution.
App-based innovation can help support:
- Repeat purchasing by making it easier to reorder pet essentials
- Loyalty engagement through real-time rewards access and redemption
- Grooming appointment management with mobile scheduling and reminders
- Local store communication through push notifications and neighborhood updates
- A more connected experience across shopping, services and in-store visits
The lower-friction experience keeps the local store in a pet parent’s regular rotation. For a franchise brand built around neighborhood convenience, digital engagement extends the store’s reach without replacing what makes it worth visiting.
Continuous Innovation Matters in Pet Franchising
The brands’ mobile app launches point to a system that is continuing to adapt as customer expectations evolve. With continuous innovation strengthening the connection between digital convenience and a brand experience customers want to revisit, Pet Supplies Plus and Wag N’ Wash are positioned differently from retail concepts that rely on product sales alone.
To learn more about ownership opportunities, visit the Pet Supplies Plus website today!
FAQs
Q: How is Pet Supplies Plus using technology to support franchise growth? Pet Supplies Plus is investing in mobile app technology to create a more connected customer experience across shopping, services, rewards, and local store engagement. These tools can help franchise owners stay connected to pet parents beyond a single transaction and support repeat visits over time.
Q: Why is now a good time to invest in a pet franchise? Pet retail remains a resilient, needs-based industry driven by recurring demand for food, supplies, grooming and other pet care services. As pet parents continue to prioritize convenience and trusted neighborhood care, franchise brands with strong systems and omnichannel capabilities are well positioned for long-term growth.
Q: Do physical pet stores still matter with e-commerce growth? Yes. While e-commerce continues to shape how pet parents shop, physical stores remain important for product discovery, trusted guidance, grooming, self-wash services and local community connection.
